Attraction campaigns
Reach the people you need to hire.
Plan recruitment advertising with clear role information, relevant channels and agreed assessment criteria.
What you can commission
An assignment can include market mapping, competitive intelligence, international role and industry campaigns to address skills shortages. Agree the outcomes you need and the problem to solve.
Choose how you work with us
Fractional: an agreed share of specialist expertise and capacity, with responsibility for defined work. Project: a defined piece of work. Embedded: a specialist working within your team.
Recruitment can also use an agreed success fee. We help you choose, then confirm the work and fees.
Confirm the roles and requirements
A bespoke campaign can help address a sector-wide skills shortage, attract international expertise or raise awareness of career opportunities. Define who you need to reach and what you want the campaign to achieve.
Agree the campaign plan
Role information.
Explain the role, opportunity and practical conditions honestly.
Content and channels.
Choose the message, assets and places to reach relevant people.
Screening.
Agree job-related criteria and who reviews applications.
Measurement.
Track qualified interest, progression, cost and when applicants stop participating.
Reach active and passive candidates
Active candidates are looking for a new role. Passive candidates are not actively applying but may be open to a relevant opportunity. A campaign can reach both through clear role information, targeted content and appropriate outreach.
Give people a reason to consider the opportunity and a clear way to express interest. Respect their preferences about contact and information sharing.
Respect candidate information
Define what information is collected, who can access it, how candidates are informed and how long it is retained. Do not treat every person reached by a campaign as someone who has agreed to join a list of potential candidates.
Common questions
Will a campaign guarantee hires?
No. Results depend on the proposition, market, assessment process and decisions by both candidates and your team. Agree realistic measures and review points.
Can it use our brand?
Include your brand requirements, approval process and asset permissions in the scope before content is produced.
Planning a recruitment campaign?
Tell us the roles, audience and timing.
Plan your recruitment campaign